The Professional Women’s Hockey League (PWHL) is officially expanding again, this time bringing a franchise to Detroit for the 2026-27 season.
Detroit becomes the league’s newest expansion city as women’s hockey continues building momentum across North America, fueled by strong attendance numbers and growing fan demand.
The new franchise will play home games at Little Caesars Arena, instantly giving the team a major venue in one of the most iconic hockey markets in the United States.
The announcement adds another chapter to Detroit’s deep hockey legacy while giving fans a brand-new team to support beginning next season.
What do we know about Detroit’s new PWHL team? Does it have a name or logo?
Detroit’s new team is currently operating under the temporary name PWHL Detroit, similar to how previous expansion teams launched before unveiling permanent branding.
As of the expansion announcement, the franchise does not yet have an official permanent identity. The league also has not announced a finalized logo identity beyond the initial team branding rollout.
What has been revealed is the team’s color palette: black and silver, with white as a secondary color and red accents—a scheme that clearly nods to Detroit’s hockey and industrial roots.
The franchise will join the PWHL in the 2026-27 season, and Detroit is also slated to host the 2026 PWHL Draft, giving the city an even bigger role in the league’s continued expansion.
How to get merch
Fans eager to support the new team can already shop for official merchandise through the PWHL’s online store.
Available items include launch apparel and early team-branded gear under the temporary PWHL Detroit identity, allowing fans to buy in before the permanent team name is announced.
Because branding is still temporary, early merchandise could become a fun collectible for longtime fans once the official logo and team identity are eventually unveiled.
For the latest merch drops, fans should monitor the official PWHL shop and Detroit team site for new releases tied to the official franchise launch.
